According to online information, mainland China is indeed one of the major regions for luggage production. It is also a significant exporter in the world. More than 70% of global luggage supply/shipments are produced in mainland China.
Jiaxing is a city located in the eastern part of China, near Shanghai. It is known for its strong manufacturing industry and has become a hub for luggage production. Many of the manufacturers in Jiaxing specialize in producing OEM (original equipment manufacturer) brand luggage. They do this for major companies around the world.
There are several reasons why OEM brand luggage is so famous in Jiaxing:
- Cost-effective manufacturing: The factories in Jiaxing have developed efficient manufacturing processes. These processes allow them to produce high-quality luggage at a lower cost than other regions. This makes them an attractive option for international brands looking to reduce their production costs.
- Skilled workforce: The local workforce in Jiaxing has a strong background in manufacturing. They are skilled in producing a wide range of luggage products. They are able to adapt to the needs of different companies and produce customized products that meet their specific requirements.
- Proximity to suppliers: Jiaxing is located near many of the major suppliers of materials and components needed for luggage production. These include textiles, zippers, and handles. This makes it easier and more cost-effective for manufacturers to source the materials they need.
- Strong logistics network: Jiaxing has a well-developed transportation network. It is easy for manufacturers to transport their products to ports and other transportation hubs for export.
There are also factories producing luggage in other countries and regions. For example, Taiwan, Vietnam, Thailand, India, Indonesia, etc. In addition, some international brands have branches and production bases around the world. They are able to manufacture luggage in multiple locations. Based on market demand, foreign brands entrust factories in mainland China to mass-produce products. The factories can only produce products after obtaining brand authorization. Suitcases may not be promoted by specialty stores or advertisers in mainland China.
You may have good friends who are in marketing. They may be Key Opinion Leaders (KOL) to help you spread the word. If not, you will need other strategies. Otherwise, sellers of small and medium-sized enterprises will have to spend a lot of money. They need to hire models to take photos of their luggage. This is not affordable. Then, it is better to use AI tools to help luggage create scenes and enhance product image. If a small and medium-sized enterprise has a very limited advertising budget, I recommend using https://pebblely.com/ AI tools to promote your company’s products/services
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